GOOGLE ADWORDS

Sue understands from experience that running a small business means you have to wear many hats. Writing advertising campaigns for Google Ads is quite complicated and there are many steps. Once the campaign is launched, it must be carefully monitored and changes made when necessary. Put your campaign into the hands of an expert to guarantee you’ll be noticed.

COPYWRITING FOR THE WEB

Your business probably has a website because you want to convert visitors into customers. It could be the largest part of your marketing campaign. Sue works with you to create a persuasive dialog to draw in new customers. Whether you want them to make a purchase, sign up for a newsletter, or contact you directly – well written text combined with persuasive imagery will increase your website visitors.

CHOOSING IMAGERY

Search engines specifically look for text that matches their criteria and search engine optimization is critical while getting the message across to a human audience is even more important. But choosing images for your website is vital because your website visitors give you seconds to tell a story. Nothing does that better than imagery that compels the viewer to stay on your website.

BLOG CREATION

If your business doesn’t have a blog, you’re missing out on an inexpensive way to communicate with customers, and receive vital feedback. Regular blogging attracts visitors and allows you to prove your worth without the direct sales pitch. An interesting blog will establish credibility and encourage a long-term two-way relationship. In addition, a targeted blog will increase your search engine visibility. When you don’t have time to write your blog, contact Sue to write it for you.

SEO COPYWRITING

Websites need text that is impactful for site visitors and that will also help your website be found by search engines. Sue will research your business, and the industry you’re in. She will create Search Engine Optimized text to drive traffic to the website, and enhance visibility by improving your ranking in search results. Sue keeps up with industry changes so you don’t have to.

COPYWRITING FOR PRINT ARTICLES

Although the internet is the driving force of many businesses, articles published in newspapers and magazines are still relevant. Sue has had a syndicated column in a major Philadelphia newspaper and continues to be published in magazines and books. Originally trained as a Graphic Designer, she has produced everything from corporate flyers to training manuals.

COPYWRITING SERVICES

• Website Content
• Blog Posts
• SEO Text
• Articles for Web/Print

WEBSITE SERVICES

• Google AdWords
• Content Creation
• Website Optimization
• Social Media Strategy
• Blog Strategy
• Purchasing Images